Messe Berlin은 기록적인 참여 수를 나타내는 보도 자료를 회람하고 있었지만 많은 ITB 전시 업체가 올해 베를린에서 열린 ITB 2017에 실망했습니다.
The largest travel industry event in the world had record visitors from Berlin on public visiting days, but business on trade days appeared to be more quiet. On Thursday many exhibitors and visitors left Berlin early due to an airport strike canceling almost every flight leaving from both airports in Berlin.
택시 기사들은 eTN 사업이 몇 년 전보다 훨씬 줄어들었다고 말했습니다.
eTN talked to 50 exhibitors. 45 told eTurboNews ITB 2017 was less busy and it was not worth their investment considering the very high rate ITB is charging to exhibit. With ITB Asia, ITB China in place, with WTM having regional trade shows in Africa, South America, and Asia- there may be too many events to compete for the same market.
방문객들은 올해 ITB 기간 동안 많은 호텔이 완전히 예약되지 않았음에도 불구하고 호텔 요금이 높게 유지되고 있다고 말했다.
Many exhibitors told eTN, quality buyers were missing. As it has been for decades the number one complaint was: Long walks to get from point A to B. It made on time appointments impossible.
Visitors, journalists, and exhibitors were unhappy with the new event venue City Cube. City Cube events had low participation. Long walkways, confusing signing made it less attractive to attend events, press conferences, and seminars.
Some journalist were displeased with ITB public relations management making it a challenge to obtain accreditation. An eTN reporter was interrogated to give details of articles he presented to get media accreditation.
많은 사람들이 ITB 베를린을 독점으로 보고 있으며 여전히 독점일지 모르지만 경쟁은 분명히 더 강해지고 있습니다.
Zimbabwe’s Minister of Tourism and Hospitality sums it up for eTN: The biggest beneficiary is Germany which hiked accommodation rates three-fold. I think ITB should not come out as a cash cow, but be the premier global meeting point, otherwise it starts loosing it’s value. Stakeholders at all costs should not blackmail ITB visitors through unhelpful strikes which scare traders prematurely out of the destination before deals are concluded. Otherwise our stand reported brisk business, and we in for the long haul
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